The Outdoor Roadshow begins in Lyon, France
With the beginning of the new Fiscal Year 2019/2020, acdc and sister brand Thorn have organised an Outdoor Roadshow around Europe under the motto "Discover the city light".
Customers will experience a journey around our city of light coming into contact with our main applications in a dual brand approach. It’s a complete solution that incorporates sport, urban life, road and architectural lighting, combined with our outdoor systems and sensors.
Create emotions, surprise and amaze our audience is our overarching objective.
We should not only educate our clients but also entertain and inspire them. To raise their interest and attention we have created different lighting experiences in dedicated cubes to give deeper insight on our technologies and expertise.
The first stop took place on Tuesday the 17th of September, in Lyon, at the prestigious Abbey of Collonges, owned by the Bocuse family that give the born to the 3 Michelin-Starred Chef, Paul Bocuse.
Guests were enlightened by a key-note speaker from the Association Française de l'Eclairage (AFE), that gave an update regarding the latest french outdoor lighting regulations and inspired the audience with the latest trends in urban and road lighting.
During the event over 100 customers saw the latest products and technologies from both acdc and Thorn, supported by the Product Managers and by the local sales team.
We are now looking forward for all the other 7 stops in France - Good Luck French Team! Next upcoming countries will be Sweden and Denmark in October, Luxembourg and Belgium in November, and more to come.
Stay tuned and follow our trip on our social media channels.