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Providing spectacular bridge lighting to mark 50 years of coca-cola manufacturing in Croatia.
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The Bridge lighting project was funded by a Coca-Cola marketing campaign, which required citizens to collect more than 100,000 bottle caps. Coca-Cola launched the campaign to mark 50 years of production in Croatia, and to share its success as an active member of the local community by supporting projects that enhance the lives of citizens.
Project
Compared to other iconic bridges around the world, Osijek pedestrian bridge was quite literally, left in the dark. Dynamic, full colour lighting was required to highlight the bridge’s beauty and reinforce its iconic status, as well as enhancing the city’s recognisability and attracting tourists. It was important for the lighting to become integral to life in Osijek, and to be the backdrop for many memories and important life moments.
Solution
acdc was instructed to supply the lighting for the bridge after parent company, Zumtobel Group, was invited to design, supply, install and commission a new lighting solution. The contract was won based on Zumtobel Group’s existing relationship with both Coca Cola and the city of Croatia.
acdc Lighting Applications Director, Dan Hodgson, explains:
“Our Integrex and Fusion LED luminaires were ideal for this project. Integrex is a mains onboard linear wallwash luminaire designed to evenly wash distances up to eight meters in height. Integrex’s narrow beam is fully dimmable from 0-100% with no flickering. With loop in/loop out wiring, Integrex ensures that minimal additional mains cables are required, which is especially beneficial given that it is used along the full length (210 meters) of the bridge. Integrex also features a single, combined power and data cable for a minimal, seamlessly integrated appearance.
“With the bridge standing at 35 meters, acdc’s powerful range of Fusion floodlights was perfect for grazing down the pillars that dominate the skyline at either end of the bridge. Fusion is an intelligent, highly efficient, IP66 architectural floodlight, which delivers 2000lm in single colour, colour change or dynamic white. Despite its small size, Fusion offers a high output as well as focused light with minimal light pollution. Strong colour saturation ensures a vivid colour display while, as with all acdc luminaires, 2-step MacAdam ellipse guarantees colour consistency.”
To accommodate the bespoke lighting requirements of all events and special occasions, the new lighting offers a multitude of scenes and infinite colours.
Zumtobel Vice President for Benelux and Eastern Europe, Saša Pajdicommented:
“We were delighted to accept Coca Cola’s invitation to partner with this exciting lighting campaign and recognise the importance of the pedestrian bridge for the City of Osijek. It is an extraordinary honor to illuminate the bridge, which will now attract even more tourists and have an even greater iconic appeal. Not only as a partner but also as a citizen of Osijek, I feel extremely proud and privileged to be part of such an important and transformational project.”
The installation of the new bridge lighting had a tight timeframe of just one week. More than 20,000 people attended the ceremony to celebrate the switch on of the lights, which were set to red to reflect the Coca Cola brand.
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